ADEPT INSIGHTS

Actionable Insights powered by Data Driven Attribution Platform

Adept Insights is a Customer Analytics platform that combines comprehensive customer analytics capability with integrated campaign management and a cross channel data intelligence platform. Marketers in Retail, CPG and other consumer marketing industry sectors can now engage and understand the Omni-channel customer.

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SALIENT FEATURES &
USP

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IN-DEPTH INSIGTHS

Advanced Media Segmentation
Channels & Campaigns
Insights – User touch points

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ASSISTING/ASSISTED CHANNEL

Assisting and assisted channels helps customers to understand the influence of one channel on another

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IMPRESSIONS – FREQUENCY CAPPING

Advanced attribution algorithm derives an optimal frequency value.

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ROLE OF DIMENSIONS

Adept Insights Funnel Stage Report explains the role of each channel in the conversion (introducer,
promoter and closer)

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CHANNEL OVERLAP

Channel Overlap derives the best combination of channels/campaigns to improve the conversions.

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IMPRESSIONS – FREQUENCY CAPPING

Advanced Attribution algorithm derives an optimal frequency value, a capping beyond which conversions are not bound to increase.

CUSTOMER JOURNEY

AND ATTRIBUTION CALCULATION

DEMO

ADEPT INSIGHTS

SOLUTION

When you have multiple channels driving sales, it’s not an easy task to figure out which ones are proving to be the most lucrative and we understand that. These have the potential to drive business with customers sometimes using all channels simultaneously, but which ones you need most is the big question to answer. Our software, for example allocates fractional credit for producing a desired outcome for each one. Simply put, we have created the world’s most advanced algorithm to solve this issue and direct traffic flow where it needs to be.

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AND FRIENDLY SUPPORT 24X7

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ADEPT INSIGHTS DASHBOARD

White Paper

TRY OUR PLATFORM ADEPT INSIGHTS

Actionable Insights powered by the Data Driven Attribution Platform
See the Demo.

Demo

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