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    Data & Analytics

    Data & Analytics helps organizations harness their data and use it to identify new opportunities. That, in turn, leads to smarter business moves, more efficient operations, higher profits and happier customers.


    Data & Analytics provide value:

    1. Cost reduction. Big data technologies bring significant cost advantages when it comes to storing large amounts of data – plus they can identify more efficient ways of doing business.
    2. Faster, better decision making. Combining agility and ability to analyze new sources of data, businesses can analyze information immediately – and make decisions based on what they’ve learned.
    3. New products and services. With the ability to gauge customer needs and satisfaction through analytics comes the power to give customers what they want.

    Our Analytics solutions make massive, indecipherable lump of facts into a vibrant source of useful insights leading to better business decisions. We help separate the “noise” of irrelevant or uninterpretable data from the “signal” of useful, relevant information.

    Data Engineering

    Data analytics solutions that offer a holistic approach to data engineering and enterprise test data management that covers all the technical drivers required to fully capitalize on your enterprise data resources.

  • Build data ingestion pipelines that move streaming data and batched data from pre-existing databases, different sources, and data warehouses to a data lake
  • Perform data ingestion using most performant and scalable data ingestion commercial platforms or using a combination of open stack
  • Data stitching for SQL and noSQL databases
  • Develop data pipelines, either from scratch or by using the services provided by major cloud platform vendors
  • Data pipeline automation using tools such as PySpark, Data Bricks, Snowflake
  • Data Science

    Regardless of where you are in your data and analytics journey, we can partner with you to help you derive value from your data at an industrialized scale with compelling adoption rates.

    As a leading provider of data management & analytics services and solutions, Adept Scripts provides services covering the whole spectrum of analytics work done in an organization, from insights and modeling to ML and AI.

  • Predictive analytics: Predict future trends and events using structured and unstructured data – e.g. preferences, trends, customer attrition, next best action, the impact of customer engagement, viral events, etc.
  • Machine learning: Benefit from the latest algorithms to extract value from big & complex data – e.g. recommender systems, dynamic pricing, etc.
  • Forecasting: Forecast customer conversions (“freemium” to “premium”), video views, demand, sales, and shipment to improve operations and planning
  • Text analytics & NLP: Obtain meaningful insights from text data – e.g. conversation themes, topics, sentiment, content enrichment, customer satisfaction (CSAT), etc.
  • Optimization: Identify optimal cost, margin, or revenue in a specific decision framework, e.g. e-marketing spend, resource optimization, and assortment optimization
  • Customer Analytics

    Life in a digital world has resulted in a spurt of choices and reduced attention spans. Companies that understand what customers truly want and make their decision-making journeys relevant, will maximize their revenues and customer delight.

    As a leading Customer Analytics provider, Adept Scripts helps clients recognize their customers' journeys and lifetime values, and deploy advanced analytics solutions to fine tune offers and refine marketing initiatives.

  • With the help of our data analytics research team, identify, acquire, and retain customers to improve profitability
  • Understand customers’ behavior better and use segmentation for better targeting
  • Hyper-personalize your offerings to improve customer engagement and get better returns on your investments
  • Know who your best customers are
  • Marketing Analytics

    In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.

    Adept Scripts is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers